Browse Tag: nonprofits

Finding Common Ground (Part 1): Why Aren’t More Activists Collaborating?

Based on how often marginalized people talk about the power of “community”, especially within the realm of grassroots activism, one would imagine the non-profit industry would have evolved into a flourishing ecosystem of recyclable free-flowing skills, bartered services, and shared progressive ideas by now.

Yet, when you think about how many grassroots groups and non-profit organizations are working on the same exact issues and, unfortunately, due to this overcrowding, are often fighting each for resources in an unhealthily competitive manner (e.g. hoarding funding opportunities, barring access to resources, guarding intellectual capital, etc.) it’s easy to conclude that, often enough, this is not the case.

Let me put this in context: there is a funding crisis, everywhere; not just in the US or in the UK, or even in Africa, but globally.

In the U.S., the financial crisis didn’t just negatively impact the wall street suits, or even the industrial blue-collars, but the many grantmaking foundations that have provided the steady source of funding to non-profits for years. As a result of Wall Street’s snafu, a number of foundations have needed to significantly reduce the size of their grants; a few of the larger ones have even merged. As I’m quickly learning via my ongoing Southern Africa social media project, the effect of this can be felt all the way across the Atlantic Ocean, too. Downes Murray International, an African fundraising consulting firm writes:

“While some major Western donors to Africa, like the Bill & Melinda Gates Foundation, plan to maintain or increase their giving, many are scaling back their efforts in Africa in order to concentrate shrinking resources on projects closer to home.”

Here in South Africa, in an attempt to slow down the funding drain, governments have significantly cut back subsidies for critical social services, beefed up funding requirements and tightened up monitoring and evaluation practices, creating a domino effect of non-profits cutting back on most of their programming, or shutting down completely.

Even outside the non-profit industrial complex, grassroots groups are feeling the pinch of the financial crisis. In a recent online fundraising workshop I hosted, an attendee complained about being inundated with messages from “too many smaller, community groups all asking for support for the same issue.”

The harsh reality is that under the current economic conditions, many not-for-profit organizations have just two choices: adapt or die.

After years of dependency on government aid and foundation grants, non-profits are being forced to operate more like businesses (e.g. diversify their revenue streams, reduce overhead while increasing output etc) just to keep their heads above water.

Ironically, non-profit professionals may have to adopt a few strategies from the same “capitalists” in the corporate sector they once characterized as greedy and selfish for their unwavering focus on profitability and expansion. Yet, if this means, sustainability and wider reach for organizations striving for long-term social impact, could this shift towards running more like a business be such a bad thing?

Due to the funding crisis, complete dependency on charity, government, and in the case of Africa, foreign aid, is no longer an option. And, quite frankly, the non-profit industry could do with a good dose of the kind of survivalist creativity that’s prevalent in the corporate sector, such as collaborating with other players to pool resources, using strategic partnerships with similar organizations to strengthen service offerings, or even merging to widen their reach (or prevent closing up shop completely).

Just to be clear, I’m not suggesting that activists and non-profits should only ever consider collaboration as simply a tactic to navigate financial crises; organizations, especially the ones working with communities that are particularly marginalized, constantly under-resourced, and over-looked for more traditional forms of support, should already be working together, not just to save money, but for the sake of furthering their collective missions.

We have a moral obligation as people who are working towards social justice, to always choose the path that maximizes our social impact and/or increases our sustainability, regardless of what the economy is doing.

So, again, why aren’t more non-profits collaborating? What have we got to lose by working together? Why isn’t collaboration not happening as frequently as we suggest it should, especially when we have so much to gain? I hope to explore some of these questions in part two of this series.

Got an opinion on that? Why do you think we have so many activists, non-profits, and social impact initiatives doing similar work, yet not working together? Ego? Time and resources? Lack of awareness? Are you an individual activist doing social justice work? What has kept you (or turned you off) from collaborating in the past? What do you see as the “cons” for collaborating (as there are certainly a few). Note: This is a no judgment zone. Please share freely, as the conversation around collaboration is important for us to have if we are to move forward.

BEEcome BUZZworthy: My Social Media 101 Training Workshop for Passionate People

Here is a sample of a social media 101 workshop I’m offering to Artists, Activists, and Non-Profits (aka “Passionate People”).

Are you a passionate person who is interested in learning how to use social media more effectively, to share your ideas, market your services, advocate for an issue you care about? Are you already sold on the power of social media but struggle with the time-drain of managing multiple profiles?

BEEcome BUZZworthy(TM) is a workshop geared towards activists, artists, change makers, and/or anyone who is interestd in learning how to use social media to impact social change, as well as gain access to resources beyond their immediate networks. My own personal passion stems from my work in the philanthropy, media, and art sectors. However, this workshop will be helpful to anyone who wishes to increase their influence online in order to increase their influence offline; whether you’re looking to better advocate for an issue you care about, run a fundraising campaign, market a valuable service, or build a network around a shared interest, social media is for you.

 


 

Social Media 101 for Artists, Activists, and Non-Profits 

Facebook, Twitter, and Tumblr, Oh My! There’s so much BUZZ about social media these days and it seems everyone’s catching on. But perhaps there’s too much buzz coming from too few BEES. How to make sense of all that noise coming from the HIVE? Who can tell us where to find the HONEY?

Did that make sense to you? Probably not. It was a silly analogy. But it got your attention, didn’t it? :)

Hi, I’m Spectra. And I’m here to tell you how you can use of social media to… well, make sense to other queen bees (including to yourself) when “buzzing” in the virtual world that has fast become an intrinsic part of our lives.

My approach is simple: social media is socializing, in a very big room.

If you’ve ever attended a networking event, made a new friend, hosted a party, or applied for a job, trust me, you already know how to introduce yourself, build relationships, maintain them, and subtly boast about how interesting, talented, and all-round awesome you are without appearing to be doing that at all. (It’s okay, we all do it, there’s nothing to be ashamed about). In the real world, we build relationships, then tap into their value, all the time. 

So here’s the secret to doing it online: it’s no different.

Yup. The same rules apply. So, if you’re personable in real life, chances are using social media to build relationships online will come naturally to you. Whether you’re an independent artist who’s trying to get people to support their work, a small business owner who could use some more visibility, a new social impact organization interested in spreading their message to potential supporters/members, social media is for you. Moreoever, whether you access the web through your school library, internet cafe, laptop, or your mobile phone, social media offers free, do-it-yourself tools to connect with people who should be connected to you.

But in a room full of BUZZING BEES (oh! there goes that analogy again), it can be difficult to hear yourself, or anyone else for that matter. However, it’s absolutely crucial that we find a way. 

Think of it this way: You have really important ideas to share, products and services that people actually really need. But what good can you really do in the world if no one knows who you are or what you’re about? The world needs you. Yes, it’s true, you and your own unique brand of honey could make the world a better place. No doubt about it. 

Yet, it is also true that social media can be time-consuming, and so many of you are already so busy. So many of you may think, “I get it. I know social media is important. But how do I find the time?”, or “Why would anyone listen to me? I’m just a ___”, or my personal favorite, “Does any of this really make a difference?” But don’t worry, you’re not alone! This is where I come in! (See, I finally landed on my point). 

Attend this workshop, and I’ll show you how to BECOME THE BEE THAT OWNS THE HONEY.

It’s my job to make sure that you’re both seen and heard by the people that matter to you, by the people that need you. This hands-on workshop is structured such that each person maps out their own strategy over the course of the session, and has time to address their own specific needs.

What You Will Learn

  • Why social media should be an integral part of your awareness-building strategy
  • How to build your brand/identity/vision into your social media strategy
  • Tips and tricks for online engagement (e.g. “How to Boast without Sounding Boastful)
  • Tools and resources for efficient automation and time-management (e.g. scheduling content ahead of time, “bucketing” ideas for future use, etc) 

I’m Sold! Show Me the Honey! 

If you’re interested in joining the swarm of regular every day people who are using social media to make a positive impact in their workplace, communities, the world, don’t hesitate to contact me to discuss booking a 4-hr workshop for your organization, group of colleagues or friends, or arrange one-on-one consultation services (1-hr calls, once a week, for a month). Rates are negotiable. 

Please note: Basic internet savvy is required of all attendees. Projector screen and PC laptop hook up for interactive presentation required. U-shape conference seating arrangement is ideal, but classroom, lecture, or informal lounge seating can also work. At least one wired internet connection is required, but a venue with high-speed wi-fi is preferred. Minimum of 6 attendees required to schedule a group workshop.

Click here to schedule a workshop!

Decisions, Decisions: Group Workshop vs. Individual Consulting Sessions

If you’re already familiar with social media and are seeking support for a specific project (e.g. fun a fixed period online fundraising campaign, increasing Facebook Page engagement, etc), then I recommend the one-on-one consulting sessions. I would also recommend the one-on-one sessions for busy professionals/activists who already have a platform (i.e. executive directors of non-profits, activists who blog etc) and would like to promote their thought leadership more strategically. Again, we would treat these goals as specific projects in order to jumpstart their progress. Additional sessions may be purchased as-needed. 

Conversely, group workshops are ideal for people who have familiarity with social media but are not yet sure how they can use it to their advantage. As I’d like to say, they haven’t yet identified their “honey” or what makes them unique and buzzworthy. The workshop is intended to help people identify (and articulate) their value within their niche or community, and map out a strategy for garnering support, improving their engagement, and increasing their influence. To that end, learning about social media in a group format — in addition to drawing from the experiences of multiple people — provides an instant support network via which you can continue practicing.

So, what do you say? Are you ready to BEEcome BUZZworthy? If so, I encourage you to schedule a workshop or consulting session with me. I look forward to hearing from you.


 

As I’m constantly creating new workshops and training modules to better support every day people whose voices should be reflected in the media, your stories (of successes and challenges) are an essential part of learning how we — as passionate people — can better make ourselves heard. So, please share your experiences with social media in the comments below.

Are you a passionate person who is interested in learning how to use social media more effectively, to share your ideas, market your services, advocate for an issue you care about? What areas of using social media do you struggle with? What has been helpful to you? What has been the most challenging?


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