Browse Category: Workshops

Africans for Africa: Press Coverage of GlobalGiving Social Media and Online Fundraising Workshop in Johannesburg

I just received a scanned image of an article that was printed in a local Johannesburg paper about my Social Media and Online Fundraising training for African NGOs!

In case you didn’t know, GlobalGiving is an online fundraising platform that brings donors and non-profits together in an online marketplace i.e. they connect the people who are leading innovative social impact projects to the people who would like to donate money to support them.

They have partner non-profits all over the world, including about over a hundred in Southern Africa, who have been helping me reach out to other NGOs who were interested in learning more about social media and online fundraising. It’s been a great opportunity to volunteer for an amazing foundation in an area I’m so passionate about (new media for social impact) — and get encouraging feedback in return.

Since I myself raised over $15,000 in 30 days to fund this project, I’ve been able to use myself as a case study, which I feel has really resonated (and been helpful) for my participants; I have a whole bag of personal anecdotes, lessons, tips, tricks, and strategies inspired by a real life successful case study to pull from. Thank you all so much for that — your support of my campaign has really contributed to my success here.

Here’s what some attendees had to say about the Johannesburg Social Media & Online Fundraising workshop:

“The workshop was wonderfully presented, fresh, exciting and to the point! Well rounded presentation to give a kick-start to online funding and using social media.” — Keep the Dream

“I found the group discussions and advice from Spectra resulting from the discussion feedback most useful.” — Cresset House

“The workshop gave insight and opened our minds to the endless possibilities of on-line fundraising! I left excited and somewhat anxious to get moving on the Social networks!” — Joburg Child Welfare

The feedback I’ve received from workshop participants in three cities — Cape Town, Durban, and Johannesburg, has been overwhelmingly positive. I couldn’t have imagined being any more satisfied with the way things went in South Africa. This press coverage from a local community paper is more icing on the cake!

Here’s the full article, transcribed below:

Various charities in and around Johannesburg will add impetus to their fundraising drive if Spectra has anything to do with it. Representatives of different charities gathered at Craighall Park’s Reea Foundation for Global Giving’s online fundraising and social media workshop led by Asala.

“The most important hing to teach NGO’s about social media is that online work is not that different ofoffline relationship-building,” Asala told representatives from various organizations. These included Horses Helping People, Khulumani support Group, Cotlands, Keep the Dream, Leseding Community Development Projects, Youthworx Development Association, Cresset House, Cabsa, Dona’s Mates, and the Papillon Foundation.

“I point out tools available to the organizations, like LinkedIn, Facebook, and Twitter, and e explore different steps they can take to raise awareness, engage with people online, and solicit donations.”

According to Asala, charitable donations received through social media increased by 29% last year; an impressive figure considering the funding crisis currently experienced by charities around the world.

“While online giving is growing, it does not replace offline fundraising. It’s an alternative source of funding, and relationships must be established and maintained. It might be digital technology you’re working with, but your’e still speaking to people,” said Asala.

According to the media-savvy Asala, the foundatino of the workshops is getting people to understand the value of social media as a business tool.

“I find people often don’t realize how much they actually know about social media or just how easy it is to use. Workshops like this often make people say, “I can do this,” she said.

Dtetails: www.globalgiving.org or www.spectraspeaks.com

I’m so grateful to the REEA Foundation for hosting the Johannesburg workshop (even supplying cake for the attendees!) and being all-round accommodating of this crazy activist’s on-the-fly / last minute arrangements due to a constantly changing itinerary. It was a really fun day, a wonderful trip, and an encouraging kick-off to my trip.

Next up: Namibia and Bostwana!

BEEcome BUZZworthy: My Social Media 101 Training Workshop for Passionate People

Here is a sample of a social media 101 workshop I’m offering to Artists, Activists, and Non-Profits (aka “Passionate People”).

Are you a passionate person who is interested in learning how to use social media more effectively, to share your ideas, market your services, advocate for an issue you care about? Are you already sold on the power of social media but struggle with the time-drain of managing multiple profiles?

BEEcome BUZZworthy(TM) is a workshop geared towards activists, artists, change makers, and/or anyone who is interestd in learning how to use social media to impact social change, as well as gain access to resources beyond their immediate networks. My own personal passion stems from my work in the philanthropy, media, and art sectors. However, this workshop will be helpful to anyone who wishes to increase their influence online in order to increase their influence offline; whether you’re looking to better advocate for an issue you care about, run a fundraising campaign, market a valuable service, or build a network around a shared interest, social media is for you.

 


 

Social Media 101 for Artists, Activists, and Non-Profits 

Facebook, Twitter, and Tumblr, Oh My! There’s so much BUZZ about social media these days and it seems everyone’s catching on. But perhaps there’s too much buzz coming from too few BEES. How to make sense of all that noise coming from the HIVE? Who can tell us where to find the HONEY?

Did that make sense to you? Probably not. It was a silly analogy. But it got your attention, didn’t it? :)

Hi, I’m Spectra. And I’m here to tell you how you can use of social media to… well, make sense to other queen bees (including to yourself) when “buzzing” in the virtual world that has fast become an intrinsic part of our lives.

My approach is simple: social media is socializing, in a very big room.

If you’ve ever attended a networking event, made a new friend, hosted a party, or applied for a job, trust me, you already know how to introduce yourself, build relationships, maintain them, and subtly boast about how interesting, talented, and all-round awesome you are without appearing to be doing that at all. (It’s okay, we all do it, there’s nothing to be ashamed about). In the real world, we build relationships, then tap into their value, all the time. 

So here’s the secret to doing it online: it’s no different.

Yup. The same rules apply. So, if you’re personable in real life, chances are using social media to build relationships online will come naturally to you. Whether you’re an independent artist who’s trying to get people to support their work, a small business owner who could use some more visibility, a new social impact organization interested in spreading their message to potential supporters/members, social media is for you. Moreoever, whether you access the web through your school library, internet cafe, laptop, or your mobile phone, social media offers free, do-it-yourself tools to connect with people who should be connected to you.

But in a room full of BUZZING BEES (oh! there goes that analogy again), it can be difficult to hear yourself, or anyone else for that matter. However, it’s absolutely crucial that we find a way. 

Think of it this way: You have really important ideas to share, products and services that people actually really need. But what good can you really do in the world if no one knows who you are or what you’re about? The world needs you. Yes, it’s true, you and your own unique brand of honey could make the world a better place. No doubt about it. 

Yet, it is also true that social media can be time-consuming, and so many of you are already so busy. So many of you may think, “I get it. I know social media is important. But how do I find the time?”, or “Why would anyone listen to me? I’m just a ___”, or my personal favorite, “Does any of this really make a difference?” But don’t worry, you’re not alone! This is where I come in! (See, I finally landed on my point). 

Attend this workshop, and I’ll show you how to BECOME THE BEE THAT OWNS THE HONEY.

It’s my job to make sure that you’re both seen and heard by the people that matter to you, by the people that need you. This hands-on workshop is structured such that each person maps out their own strategy over the course of the session, and has time to address their own specific needs.

What You Will Learn

  • Why social media should be an integral part of your awareness-building strategy
  • How to build your brand/identity/vision into your social media strategy
  • Tips and tricks for online engagement (e.g. “How to Boast without Sounding Boastful)
  • Tools and resources for efficient automation and time-management (e.g. scheduling content ahead of time, “bucketing” ideas for future use, etc) 

I’m Sold! Show Me the Honey! 

If you’re interested in joining the swarm of regular every day people who are using social media to make a positive impact in their workplace, communities, the world, don’t hesitate to contact me to discuss booking a 4-hr workshop for your organization, group of colleagues or friends, or arrange one-on-one consultation services (1-hr calls, once a week, for a month). Rates are negotiable. 

Please note: Basic internet savvy is required of all attendees. Projector screen and PC laptop hook up for interactive presentation required. U-shape conference seating arrangement is ideal, but classroom, lecture, or informal lounge seating can also work. At least one wired internet connection is required, but a venue with high-speed wi-fi is preferred. Minimum of 6 attendees required to schedule a group workshop.

Click here to schedule a workshop!

Decisions, Decisions: Group Workshop vs. Individual Consulting Sessions

If you’re already familiar with social media and are seeking support for a specific project (e.g. fun a fixed period online fundraising campaign, increasing Facebook Page engagement, etc), then I recommend the one-on-one consulting sessions. I would also recommend the one-on-one sessions for busy professionals/activists who already have a platform (i.e. executive directors of non-profits, activists who blog etc) and would like to promote their thought leadership more strategically. Again, we would treat these goals as specific projects in order to jumpstart their progress. Additional sessions may be purchased as-needed. 

Conversely, group workshops are ideal for people who have familiarity with social media but are not yet sure how they can use it to their advantage. As I’d like to say, they haven’t yet identified their “honey” or what makes them unique and buzzworthy. The workshop is intended to help people identify (and articulate) their value within their niche or community, and map out a strategy for garnering support, improving their engagement, and increasing their influence. To that end, learning about social media in a group format — in addition to drawing from the experiences of multiple people — provides an instant support network via which you can continue practicing.

So, what do you say? Are you ready to BEEcome BUZZworthy? If so, I encourage you to schedule a workshop or consulting session with me. I look forward to hearing from you.


 

As I’m constantly creating new workshops and training modules to better support every day people whose voices should be reflected in the media, your stories (of successes and challenges) are an essential part of learning how we — as passionate people — can better make ourselves heard. So, please share your experiences with social media in the comments below.

Are you a passionate person who is interested in learning how to use social media more effectively, to share your ideas, market your services, advocate for an issue you care about? What areas of using social media do you struggle with? What has been helpful to you? What has been the most challenging?

New Narratives, New Voices: Why I Hate the Word Diversity

I am so excited about this new workshop I’ve designed to highlight new narratives and redefine “diversity”! I’ll be presenting it at the Join the Impact conference this weekend, so if you’re in Boston, register to attend and check out my session!

Thoughts That Came to Me As I Designed This Workshop:

As a bicultural Nigerian, I identify very strongly with the African immigrant experience and obsess about not doing enough for my parents at home.

On American soil, I wear my afrofeminist label proudly, and fight with words alongside other feminists to raise women’s voices on the web (and the page, very soon).

As a queer community organizer, I advocate for the increased visibility of people of color within the LGBT movement (so that it doesn’t get reduced to the current conversation about “black community and black churches”).

To say that I wear “many hats” is an understatement. But in my fight for “diversity”, I’ve often found myself pigeon-holed into choosing one fight — the “people of color” fight — over others (sexism, immigration etc), and losing critical ground on those other fronts as a result.

I am often asked (however inadvertently) by white organizers to compartmentalize my anger, and then intellectualize it (read: “present at conference”, since diversity has become synonymous with choosing one or two issues to orate about). So, when I was casually invited to present on the “(Lack of) Inclusion of People of Color in the LGBT Movement”, I found myself thinking of the many swords I carry, and wishing that I could hold them all in front of me with  both arms, heavy and close to my heart, so that people could see how wearisome fighting for and against  the intersecting communities I belong to can be. It’s not so easy; I often imagine myself crouched defensively in the center of a circle lined by all the isms, privileges, and human rights violations I face — homophobia, racism, americanism, sexism, feminism, transphobia;  blunt and shining swords lay scattered in the dusty ground around me from switching blades and direction too quickly in concurrent battles for social justice, and sometimes, for survival.

But in my ideal world, I would fight for one kind of justice — and for many — with the same sword. I am tired of having to choose which parts of my identity to include or exclude from my rants. So, in response to the invitation, I decided to design a session that explored this new idea: What is Diversity? And how can we redefine it in the context of a younger, multinational, pro-feminist, and trans-positive movement?

Currently, the “LGBT movement” sounds like the white gay man marriage fight (supported by a smart troop of butch white women). The Q is left out. The I is left out, and inquiring about other letters begets played out, trivializing “alphabet” jokes instead of a sincere commitment to make sure everyone get the invitation next time.

“People of color” narratives often focus on the African-American experience and ignore the complexities of the immigrant subset (Latin@s, Africans, Asians etc ) — and let’s not even talk about non-immigrant Native Americans). As a person of color myself I’m often called upon to present comprehensive solutions to this problem (or “facilitate dialogue” about “people of color issues”), as if all people of color were berated equal; I’m Nigerian/African, and quite honestly, I can’t always relate to the black people in this country.

Feminist perspectives often carelessly leave out women of color, though they’re often able (and encouraged) to intellectualize this popular snafu and re-present well-articulated, buzz-word-filled theses about “gender” and “sexuality” to eager auditoriums across the country. Have you attended a Women’s Studies seminar, panel, or conference session lately? I have — and it’s very scary to hear decisions being made, leaders being influenced, and demonstrations being organized in the absence of (all but 2 or 3) women of color.

Radical lesbian feminists (yeah, they deserve a separate title) tend to be a little bit more diversity-conscious and inclusive of women of color (who also claim that title) but side-stepping the ageism that exists within their version of the movement is no easy feat. I was just at Stonewall Communities “Sex and Gender in the City” inter-generational conference, and I remember feeling like I’d been tricked into attending a roast for young people. Every other joke demeaned, devalued, and discredited the work of millennial social activists because apparently we haven’t been beaten or bled enough — and all we do is invent new labels or throw parties. If I’m not yet qualified to speak to (not for) the various experience(s) of queers in my generation then who the hell is?

And don’t get me started with the sexism that is rampant among gay men. Across every social justice issue I care about, there are people who advocate for the inclusion of people of color, but I’m never as chronically overwhelmed by sexism and male privilege as I am within my fight for diversity within the queer community. In my hetero/femme days, white gay men thought I was “fabulous”, bought me martinis, and invited me to their condos for dinner. That changed the instant I went futch. Now, unless I’m introduced by someone from the inner circle, I remain completely invisible.

Meanwhile, the alternative is mother-managing egotistical turf wars between POC-run organizations over whose “good” is “best” “for the community” so that we can at least pretend to these white people that we all play nice (or know each other) and “collaborate”, while behind-the-scenes (and sometimes in public), we’re fighting each other with armor, creating a meaningless number of snazzy acronym-ed programs, reinventing the wheel because we won’t work together, and squabbling for the same seats at the conference table.

And to top it all off, everyone mentioned in the last five paragraphs is failing miserably at even noticing that trans and intersex people — arguably the most ignored/marginalized of us all — are being completely left out of the picture! Aaaaagh!

[… a zen moment of silence.]

The session I’ve designed for the conference is an attempt to bring different voices together, and will explore what it means to define diversity by the narrow lines of “inclusion” or “exclusion”.

As part of a fishbowl conversation, local organizers and allies to communities of color will share their perspectives on the LGBT movement, the role of diversity (or lack of it) and the perceived effects of augmenting / silencing different voices. The fishbowl will be followed by a brief Q&A and open brainstorm around how we can move forward from the popular, yet very narrow discussions of inclusion/exclusion that exist within the LGBT movement.

Diversity is a dynamic collection of perspectives; it is an ideology, a concept, not a quantifiable attribute… or at least it shouldn’t be. To apply diversity (vs. coasting along using it as a buzzword), we MUST recognize that truly including people — as whole beings — implies that we don’t just acknowledge, but address ALL parts of their unique identities, and empower them to fight for all movements to which they belong, because in doing so, we empower the only movement that matters: the human one.

I hope to see you at the session.

———————
Session 4 (3:30PM – 4:45PM)
(LACK OF) TRUE DIVERSITY IN THE LGBT MOVEMENT: NEW NARRATIVES, NEW VOICES

A Fishbowl Discussion and Workshop Featuring the Big Fish below:

SPECTRA 
is a Nigerian immigrant afrofeminist queer woman of color, media activist and social commentator at Spectra Speaks, a self-proclaimed “iQWOC”, and the founder of Queer Women of Color and Friends (QWOC+ Boston)

ANA CHAVEZ is native to Miami by way of Providence, an Ecuadorian queer woman of color and youth arts educator, and the founder and recipient of the RISD Diversity Awards

CARNELL FREEMAN is a local Bostonian, a gay black professional in finance and HR recruiting, an experienced Connecter and the founder of Men of Color Creating Change (MOCCC)

YARIMEE GUTIERREZ
is a fierce queer femme Puertominican nacionalista, a poet by the name of Idalia, who has a 9-5 fighting for cultural competency around latin@ issues in the corporatized health industry

BONAE L’AMOUR (AKA BAO) is an Asian American queer-identified transguy from New Orleans, a photographer with a consistent blog, and the founder of MAGLOA – a safe haven for academically gifted public school students in Boston

ROBBIE SAMUELS a white, queer, feminist, trans man with extensive community organizing, event logistics and fundraising experience, and the founder of Socializing for Justice, a cross-issue progressive community, network and movement in Boston

Organized by: Queer Women of Color and Friends (QWOC+ Boston) – http://qwocboston.org


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